Concept Development

Are you planning to have the interior of your home or a section of it redesigned or redecorated? The first thing most interior designers do is to sit down with you and come up with a design concept. This is the first step to concept development in interior design. The goal is to understand your desired outcome based on several factors, which an interior designer would analyze in terms of implementation. They will then incorporate their skills and knowledge in interior design to turn your visions into reality.

What Is a Design Concept in Interior Design?

Whether you are planning a section of your interior remodel or redecorating, an interior designer needs to come up with a design concept. But what is a design concept in interior design? 

An interior design concept is the central theme that all the design elements are focused upon. It exists as an idea first and is brought to reality through careful planning. At its best, an interior design concept is a visual theme that evokes a specific mood by strategically using color, space, and style. It is the art of turning an idea into reality.

It functions as a roadmap that drives a client’s choices regarding the design, aesthetics, color and material selection, as well as other details.

interior design color wheel


How Is a Design Concept Developed?

The design concept begins after the client and interior designer discuss the goals and objectives for the space. It is the phase during which the interior designer showcases their brilliant ideas and creativity. The knowledgeable guidance clients receive during concept development will help them make informed design decisions going forward with the project.

Different interior designers have their own methods as they develop a design concept. While there’s no specific formula for this process, there are certain steps every interior designer must go through.


Steps Involved in Design Concept Development


Start at the End

Generally, the first stage involves a discussion with the interior designer regarding your goals for the redesign as well as the color scheme, furnishings, and other elements. The objective is to find out what you want so the interior designer can provide the appropriate solutions.

Each home has its own strengths that a thoughtful interior design concept can and will highlight. Form and function have to be balanced; every project is a journey from thought to reality. Each room is considered part of the whole. Can we take advantage of natural light? Can we design a gallery wall here?

We start with an interior design concept that appeals to your taste and style. We take our time developing a theme that not only speaks to you but speaks volumes about who you are. We believe that every choice of furniture, accessories, furnishings, color, and so on reflects your personality and what inspires you every day.


Getting to Know the Client

Wolfe-Rizor Interiors is a luxury interior design firm in Winter Park. We are a family-owned and operated business with over 30 years of experience. That’s who we are – now we want to get to know you.

We stay away from crazy interior design jargon because we get to know your style and speak your language. Each client communicates in their own unique way.

Whether you know exactly what you want, just have a vague idea, or even if all you know is that it’s time for an upgrade, we can help.


Interior Design Concept Research

Most of the time, you know what you want to see but you may not be able to convey everything you have in mind. While interior designers have their finger on the pulse of what’s trending, they also have to conduct research for a better understanding of your vision to ensure that they execute it properly.

Once all the data is in, a designer will create a concept sheet for the design of your space.


The Importance of a Design Concept

Concept development matters because it helps the interior designer understand the function of the room and take into account the appropriate pieces of furniture for the space, the type of lighting available and necessary, and so on. Concept development also helps you, as the client, narrow down the right interior design styles you gravitate towards, which informs the design of a room in your home.

At Wolfe-Rizor Interiors, there are a number of interior design styles that are popular and make up most of the interior design concepts that we create every day. Though each project is completely unique, these styles make up the most elegant and common themes that we find in upscale homes in Winter Park, Florida.


Most Popular Interior Design Styles

  • Bohemian
  • Contemporary
  • Farmhouse
  • French Country
  • Industrial
  • Mid-Century Modern
  • Nautical
  • Rustic
  • Traditional
  • Scandinavian
  • Shabby Chic
  • Urban Modern


Are you familiar with any of them? With the help of an interior designer, you will understand each style and how it suits your home and lifestyle. Contact our team of professional interior designers and schedule a consultation to help you develop a design concept that turns your dream home into a reality.



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